PopBox Australia
Social Media Manager & Content Creator
Thinking outside the bag is what it’s all about at PopBox, Australia’s most disruptive scale-up since the invention of… well, microwave popcorn!
Scope:
Social Media Management
Filming
Editing
Copywriting
Graphic Design
Packaging Mock Ups
AI Asset Generation
2024 - Current
Pic’s Peanut Butter
Brand Manager: Social Media & Content Creation
No task is too crunchy for the award-winning marketing team at Pic’s Peanut Butter! From UGC creation to paid media and influencer management, it was a pleasure to manage the social media presence of this market leading FMCG brand from ideation through to execution.
This action packed role is where Robby all began.
2021 - 2024
Scope:
Social Media Management
Video Creation
Copywriting
Graphic Design
Influencer Management
Art Direction
Brand Ambassador
Product & Lifestyle
Content Creator
Product focused reels? My dream assignment. And don’t even get me started on music and food videography…
As a TikTok microcreator, I experience high engagement rates and continue to grow my platform through emotion-led storytelling.
2025