PopBox Australia

Social Media Manager & Content Creator

Thinking outside the bag is what it’s all about at PopBox, Australia’s most disruptive scale-up since the invention of… well, microwave popcorn!

Scope:

Social Media Management

Filming

Editing

Copywriting

Graphic Design

Packaging Mock Ups

AI Asset Generation

2024 - Current

Pic’s Peanut Butter

Brand Manager: Social Media & Content Creation

No task is too crunchy for the award-winning marketing team at Pic’s Peanut Butter! From UGC creation to paid media and influencer management, it was a pleasure to manage the social media presence of this market leading FMCG brand from ideation through to execution.

This action packed role is where Robby all began.

2021 - 2024

Scope:

Social Media Management

Video Creation

Copywriting

Graphic Design

Influencer Management

Art Direction

Brand Ambassador

Product & Lifestyle

Content Creator

Product focused reels? My dream assignment. And don’t even get me started on music and food videography…

As a TikTok microcreator, I experience high engagement rates and continue to grow my platform through emotion-led storytelling.

2025

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ROBBY